BECO Eco-Product Awareness

01 Challenge

BECO needed to build awareness for their bamboo-based household products with an audience that genuinely cares about sustainability. Generic lifestyle creators wouldn't work — authenticity was critical. The brand also had a smaller budget, requiring maximum efficiency from every creator activation.

02 Approach

• →Identified 28 creators known for conscious living, zero-waste content, and sustainable home aesthetics — not just generic "lifestyle."
• →Content angle: "One swap I made this month" — creators showed BECO replacing a single plastic item in their home.
• →Long-form YouTube "sustainable home tour" videos from 4 mid-tier creators anchored the campaign for evergreen search traffic.
• →Instagram Reels from 24 micro creators for immediate reach, timed across a 45-day window.

03 Results

• →3.1M reach across Instagram + YouTube — 40% above projected based on creator follower count alone.
• →42K saves and shares — indicating high purchase intent from engaged audiences.
• →YouTube videos accumulated 180K+ views organically in 90 days post-campaign — evergreen ROI.
• →Brand reported 22% increase in direct website traffic during campaign period.