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Use your ER, not just follower count. A 50K-follower creator with 8% ER is worth more than a 200K creator with 1.5% ER. Bundle formats — offer Reel + Story together at a discount to increase conversion chances for the brand. Usage rights add 20–50% to your rate. If they want to run your content as ads, charge accordingly.
Creator Tips6 min read1 June 2025
How Much Should You Charge for a Sponsored Post in India?
Data-backed creator rates across Instagram, YouTube, and TikTok in India.
Creator rate benchmarks in India (2025)
Rates vary by platform, tier, niche, and content format. Here's what the market looks like.
Instagram rates
| Tier | Reel | Static Post | Story |
|---|---|---|---|
| Nano (1K–10K) | ₹3K–₹8K | ₹1.5K–₹4K | ₹500–₹1.5K |
| Micro (10K–100K) | ₹8K–₹40K | ₹4K–₹20K | ₹1.5K–₹8K |
| Mid-tier (100K–500K) | ₹40K–₹2L | ₹20K–₹1L | ₹8K–₹40K |
YouTube rates
| Tier | Dedicated video | Integration (30s) | YouTube Shorts |
|---|---|---|---|
| Micro (10K–100K) | ₹15K–₹60K | ₹8K–₹30K | ₹3K–₹15K |
| Mid-tier (100K–500K) | ₹60K–₹3L | ₹30K–₹1.5L | ₹15K–₹60K |
Niche multipliers
Finance & Tech creators command 1.5–2x base rate (high-value audience).
Beauty & Lifestyle is baseline.
F&B & Fitness is 0.8–1.0x (high supply, more competition).
How to negotiate
Use our free rate calculator to get a personalised estimate based on your stats.
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