Free Tool · For Brands

Campaign Brief Generator

Brief creators like a pro. Fill in your campaign, download a clean PDF brief to send to influencers. Free.

Brand name

Product / service

Campaign name

Campaign goal

Target audience

Platforms

Deliverables per creator

Key messages

Do’s

Don’ts

Hashtags / mentions

Budget per creator (₹, optional)

Timeline

Your contact

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Brand · Creator Brief

Campaign Name

Product

—

Campaign Goal

Drive awareness + conversions for the product launch

Target Audience

Women 18–34, metro + tier-2 India, interested in skincare

Platforms

Instagram Reels + Stories

Deliverables (per creator)

1 Reel + 2 Stories per creator

Key Messages

Highlight the key ingredient; show the product in a real routine; mention the launch offer

Do’s

Authentic tone; show product clearly; include the discount code

Don’ts

No competitor mentions; avoid exaggerated claims; no misleading before/after

Hashtags / Mentions

#ad #[brand]launch

Timeline

Content live within 2 weeks of brief approval

Generated free at topntouch.com/tools/campaign-brief-generator

Frequently Asked Questions

The brand and product, campaign goal, target audience, platforms, deliverables per creator, key messages, do’s and don’ts, hashtags/mentions, budget, and timeline. This tool builds all of it into a shareable PDF.

Lead with the product truth and key message, give creative freedom within clear guardrails (do’s/don’ts), specify exact deliverables and disclosure requirements, and set a realistic timeline. Avoid scripting — creator voice outperforms brand voice.

A brief tells creators what to make and why; a contract sets the legal terms (fees, rights, exclusivity). Use both — pair this brief with our free Contract Generator.

Yes — build and download unlimited campaign briefs free, no signup.